Data Protection & Compliance

1. Introduction

At Populer.com (“Populer,” “we,” “us,” or “our”), protecting your personal data and respecting your privacy is a top priority. We are committed to being transparent about how we collect, use, and safeguard your information worldwide, including compliance with the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).

This page explains your data protection rights, our compliance commitments, and how we handle your data responsibly.

2. Our Data Protection Principles

• Lawfulness, Fairness & Transparency: We process your data only where we have a legal basis, and we communicate clearly about how and why we use your data.
• Purpose Limitation: Data is collected for specified, legitimate purposes related to providing and improving Populer.com.
• Data Minimization: We collect only data necessary for our services.
• Accuracy: We strive to keep your information up to date.
• Storage Limitation: Personal data is retained only as long as necessary for its purpose, or as required by law.
• Security: We implement appropriate technical and organizational measures to protect your data.
• Accountability: We maintain records and regularly audit our compliance.

3. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of your personal data (EU, UK, California).
• Correction: Ask us to correct inaccurate or incomplete data (EU, UK, California).
• Deletion (“Right to be Forgotten”): Request deletion of your data, subject to legal exceptions (EU, UK, California).
• Restriction of Processing: Request limits on how we use your data (EU, UK).
• Data Portability: Request a portable copy of your data (EU, UK, California).
• Object to Processing: Object to data processing, including profiling or marketing (EU, UK, California).
• Withdraw Consent: Withdraw consent for data processing where consent is the legal basis (EU, UK, California).
• Opt-Out of Sale/Sharing: California residents may opt out of sale or sharing of personal information (California).

To exercise your rights, please contact us using the details below.

4. How to Exercise Your Rights

You can exercise your data protection rights by contacting us:
Email: [email protected]

Please provide sufficient information to verify your identity and specify your request. We aim to respond within 30 calendar days in accordance with applicable laws.

5. Data We Collect

We collect information you provide directly (such as your profile details, content you upload, comments, messages, and preferences) and information collected automatically (such as IP address, cookies, device data, usage logs, and location information).

6. Use of AI and Automated Decision-Making

Populer.com uses AI and machine learning to personalize your content feed and recommendations. Our AI models analyze anonymized or pseudonymized data to improve your experience, avoid bias, and enhance content relevance.

We do not use automated decision-making that produces legal or significant effects without appropriate safeguards and your explicit consent.

7. Data Security

We implement robust security measures including encryption, access controls, and regular audits to protect your data against unauthorized access, alteration, disclosure, or destruction.

8. Data Transfers

Your data may be stored and processed in Singapore and other countries where we have operations or service providers. We ensure that such transfers comply with applicable data protection laws, using safeguards such as Standard Contractual Clauses where necessary.

9. Data Retention

We retain your personal data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the data category and purpose.

10. Our Legal Bases for Processing

• Your consent
• Performance of a contract with you
• Compliance with legal obligations
• Legitimate interests pursued by Populer or third parties, balanced against your rights

11. Children’s Privacy

Populer.com is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13 without parental consent. If you believe we have collected such data, please contact us to request deletion.

12. California Privacy Rights

• The right to know what personal information is collected and how it is used.
• The right to opt out of the sale or sharing of personal information.
• The right to non-discrimination for exercising privacy rights.

To exercise these rights, please contact us or use the “Do Not Sell or Share My Personal Information” link in our website footer.

13. Data Protection Officer

While we currently do not have a designated Data Protection Officer, you can direct any privacy concerns or questions to our Privacy Team at [email protected].

14. Reporting Concerns and Complaints

If you believe your data privacy rights have been violated, you have the right to file a complaint with the relevant data protection authority in your jurisdiction:

15. Transparency and Accountability

We conduct regular privacy impact assessments and compliance audits to uphold data protection standards. We also publish transparency reports outlining government requests for data and how we respond.

16. Updates to This Page

We may update this Data Protection & Compliance page from time to time. We encourage you to review it periodically to stay informed about how we protect your data.

17. Contact Us

For questions, concerns, or requests regarding your personal data or privacy, please contact us at:
Email: [email protected]

Last updated:1 November 2025